Research On Marketing Strategies The Next Generation Of Chiledren’s Wear Brand In Guangxi

"Next generation" children in2007to enter the Guangxi market, in Nanning Department store with brand counters. However, its market development in Guangxi is just passable, its sales significantly better" baby"," Rabbi"," Bob " the bear" Vigny " brand, and even once a loss situation, in the children’s clothing market competition is becoming increasingly fierce today, in order to further open the Guangxi children’s clothing market, increase market share, must research on the " next generation " brand children’s clothing marketing strategy in Guangxi. Regional marketing of children’s wear industry in the domestic theory circle is still lack of research, this paper uses marketing theory, study of " next generation " kids in Guangxi marketing strategy, compared to other products in the marketing strategy of Guangxi ’s advantages and disadvantages of the market, according to the " next generation " children’s own conditions and characteristics, in line with the development of the Guangxi goals the market marketing strategy, open access, intensive regional market to enhance the " next generation’s competitiveness in the market of Guangxi, to promote " the next generation of children’s regional marketing development.The article thinks, children’s wear brand marketing of next generation there is a marketing strategy objectives is not clear, the market orientation is not accurate enough, no maintenance and advertising channels without planning and other issues, should take a variety of measures, to strengthen the " guarantee measures for implementation of clothing brand in Guangxi regional marketing strategy for the next generation ", these measures include:to increase capital investment, the construction of first-class brand site, according to different customer needs, to adopt a flexible means of network marketing, carefully grasp the various sales links, strengthen communication with consumers, strengthen personnel training, pay attention to relationship marketing, research on consumer psychology and consumer behavior to strengthen, improve the market reaction speed and improve the evaluation index system of staff.