| From20093G standard to promote the three operators of the telecommunications industry in China has entered the era of full-service competition, and also marks China Telecom through3G licenses, officially entered the mobile network operator in the first year.Guangxi Telecom, as the most powerful of the fixed-line operators in the region and the most weak mobile operators, how to play to their own advantages and characteristics of the3G business to grow and develop and become the target of long-term operation of Guangxi Telecom next time. After several years of exploration, the2012Guangxi Telecom3G services into a mature and stable development period, early development has achieved some success. Guangxi communication operators market in a period of relative stability, seemingly calm, actually dark wave surging, and how to stand out in the competitive environment in the current stalemate, it is a complex issue before Guangxi Telecom.Market for the communications industry in Guangxi Guangxi Telecom which, through the use of PEST method, Guangxi Telecom macro and micro environment, a detailed analysis, and the advantages of the three major carriers in Guangxi, weaknesses, opportunities and challenges of using SWOT model were analyzed and summarized. On this basis, the combination of STP market segmentation, a comprehensive analysis of the target market selection and market positioning, and analysis to learn from comparative experience of foreign carriers to operate successfully. Based on brands, products, terminal, price and promotional aspects, proposed and developed Guangxi Telecom the3G product marketing strategy, a certain reference Guangxi Telecom marketing strategy. |
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