Application And Implementation Of Color Marketing Theory In Furniture Marketing

With the application of new technology and materials, furniture market competition has become more actively. Color marketing is applied more and more frequently in the furniture market. It can add the products value, beautify the appearance of furniture, increase the added value of the products, improve the sales of products.This paper adopts document research method, inductive method, comprehensive analysis method and the method of linking theory with practice, has discussed in detail the application of color marketing in the marketing each link of furniture. Is mainly divided into three parts, the specific contents are as follows:Firstly, theory of color marketing applies in the furniture marketing. Through the analysis of color science and color marketing theory, summed up the characteristics and functions of color marketing, the necessity and feasibility of application of color marketing in the marketing of furniture.Secondly, the color marketing uses in the marketing of furniture. Through the analysis of color marketing function, color harmony, the function of color and emotional role of color, that color marketing segmentation and positioning in the furniture market, furniture color design, branding, advertising, furniture display and use in packaging.Thirdly, the implementation of color marketing in the furniture marketing. Through the study of furniture color marketing research content, the key factors that influence the furniture color marketing plan:use and enterprise sales target environment, target consumer groups, commonly used color and color of its own brand image, preliminary determine the furniture color marketing scheme. The furniture color marketing plan take care the whole and local, short-term goals and long-term goals in unity, color marketing plan implementation of furniture. Combining the design example, through investigation and analysis and the results of children like color, use of color marketing and the function of color, design of children furniture products, furniture brand logo, advertising, display and packaging.This paper provides the reference for the use of Chinese furniture enterprises of color marketing theory, which helps to improve the furniture product design level and product competitiveness, and can satisfy the people to the art of furniture products, functional and aesthetic requirements of the multiple.