The Brand Identity Is Sues Of Hangzhou Time-Honored Brand And Countermeasure Research

As the market economy develope and china join into WTO, the time-honored brand expose some fatal weaknesses and the living space is compressed by the oversea brands and the the new brands fast growth. The Hangzhou time-honored brand facing difficult challenges neither in china or international. If you want to live in china’s special market economy, you need to figure out you own development path. Most brands value are keep running off because the stagnation of Hangzhou Time-honored Brand company. Therefore the develop of the brand identity of Hangzhou Time-honored Brand is imminent. As we know, Hangzhou Time-honored Brand with profound cultural heritage is intangible assets of Hangzhou and even China. Is benefit for Hangzhou Time-honored Brand to pay attention to the development of the Time-honored brand, and find out the resource of the brand identity on Time-honored brand.This dissertation using the methods include field investigation, online questionnaire, data research,etc. Focus on the growth of Time-honored brand on current market economy environment, try as far as possible to conduct a comprehensive analysis and study on the situation of Hangzhou Time-honored Brand, and find out the problems from internal and outside threats. Compare with other domestic and foreign company, find out the advantages and disadvantages. Be directed against these issues, i aimed to make a conclusion and find the feasible methods and suggestions deal with the competitive market environment, also look into the future trends of the band identity development of Hangzhou Time-honored Brand. Finally thoughts about the ways of the Time-honored Brand how to develop healthily. Firs part of the dissertation is introduction, sort out the historical paths of the formation and development about the Time-honored Brand, and significance to protect and develop Time-honored Brand. Also the affect to Hangzhou local economy. Second part compare the advantages and disadvantages of Hangzhou Time-honored Brand with other companies at home and abroad. Part three according to the practical situation find out the internal problems and external threats through the development of Time-honored Brand. Part four sum up the feasible countermeasures and suggestions for Time-honored Brand identity development. Part five the prospects of construction of brand identity of the Hangzhou Time-honored Brand. The discussion process of the dissertation follow the historical path Time-honored Brand development, aim to start from the reality problems of the Time-honored Brand. Choose the most typical cases, seeking the radical solutions.