Wolfberry Industrial Competitiveness Of Zhongning Ningxia

Zhongning，with more than600years history of wolfberry planting, wolfberry planthistory has recorded more than600years. After years of development, Zhongning countyfully tap the Zhongning wolfberry brand advantage, the comparative advantage of productquantity, the potential advantage of producing and processing, and comprehensive advantageof industrial development mainly based on private enterprises deep processing, so that thewolfberry industry economy has been greatly developed in the county economy. Nowadays,wolfberry industry has become the pillar industry which plays an important role in adjustingindustrial structure, increasing farmers’ income, and realizing the coordinated developmentand stability of rural economy and society. However, with the upgrading competition level oftraditional wolfberry industry home and abroad, Zhongning wolfberry industry is facing thesevere situation as other agricultural products. So how to resume the advance and find theeffective measures to enhance the wolfberry industry competition has become an importantissue.This research adopted the competitive advantages and theory of comparative advantageof the western economics, based on local competitive and comparative advantages,agricultural economics, comprehensively applied economic, industrial economic andagricultural economic theories, analyze the competitiveness and affecting factors of thewolfberry industry by using the method of literature review, quantitative and qualitativeresearch, comparative research, standardize research and empirical research.This thesis is composed of5chapters. The first chapter is preface, which clarifies thepurpose and significance of the research， the research dynamic home and abroad，the basicideas，methods and main innovation and insufficiency. The second chapter is relative theoryof competitiveness analyze, illustrates on industrial competitiveness and evaluation method.The third chapter introduces the situation of Zhongning wolfberry industry. The fourth chapterbuild the wolfberry industry competitiveness evaluation system, four typical Chinesewolfberry Origin industrial competitiveness comparison.The last part give advices about therather wolfberry competitive upgrade．Studies show， The wolfberry industry competitive development is a complicatedsystematic project．Only strengthen government support, technical support, and enhance product quality, and enhance market competitiveness, in order to adapt to rapidly changingnew situation, to achieve the purpose of promoting the socialist market economicdevelopment in rural areas．...