Low-carbon Economy Requires Business Development Strategy Research Under The Lead-acid Batteries

With the rapid development of China’s auto industry, communications, electricity, rail transport, information industry, and other basic industries, as well as the new energy industries, the demand for lead-acid batteries is greatly increased. China is the world’s largest lead-acid battery production, consumption and exporting country. We have obtained the advanced lead-acid battery manufacturing technology inside China and oversea. The environmental pollutions were also brought up in the process.Energy saving and low-carbon economy in the global scale have been spread all over the world. The company should seize the opportunity to grasp the future direction of development to advance into the low-carbon areas, access to competitive opportunities, on the other hand, strategic management must be implemented in the production, technology, marketing and other aspects of the company.In this paper, lead-acid battery manufacturers company was considered for the research object, the analytical methods such as SWOT, Boston matrix, PESTEL were adopted. How the company could overcome their shortcomings and grasp the opportunity to adapt to new market change for the overall development strategy undet the context of energy saving, low-carbon economy were studied.,Corresponding solutions and ideas were raised as well to provide a reference for the enterprise.