On Operating Strategy Of Citibank In China

The thesis gives a comprehensive analysis on development phase, motivation and operation strategy of Citibank in Chinese financial market based on foreign bank transnational operation theory, especially strategic changes and adjustments of century-old Citibank after global financial crisis in2008and European debt crisis and the development strategy and strategic direction of Citibank in future. It aims to probe into the whole strategy of Citibank after these changes in China. It combines the characteristics of world economy with development tendency of finance and starts from the nature and motivation of transnational operation to analyze the successful operation mode and development strategy of Citibank in China. Moreover, it probes into its development based on the nature of transnational operation and provides better reference and study for the development of Chinese-funded bank in future.In this paper, according to the characteristics of the economic integration in the world today and the world development trend of financial globalization, with the nature of the multinational bank management and motivation as a starting point, take the theory and empirical analysis, the combination of quantitative and qualitative methods, research at home and abroad are reviewed. The bank agent of some of the basic theory of transnational operation. Multinational operation theory in the bank, on the basis of using the data from Citibank operating in China (mainly is the financial data and the number of the set of operations in China, business data, etc.) to establish a logarithm model, dynamics of Citibank in our country has carried on the empirical analysis, and then based on the customer follow the theory of motivation and motive of share the achievements of China’s market economy construction, on the basis of Citibank in China development strategy are discussed in this paper, with SWTO analysis, finally analyzes the current situation of Chinese Banks, and puts forward some countermeasures and Suggestions to enhance the competitiveness of China’s banking industry, Chinese Banks have for the future of the development provides a better reference and learning.