Marketing Mix Strategy Research On Project Dargon Bay Of Kaisa Group

As an important city in circulated Bo Ocean economic district, Yingkou.has already absorbed an amount of investment from domestic leaded real estate enterprises, such as: Poly, Wanke, Evergrande real estate enterprises and so on. each of hese enterprises has supplied classic real estate project and receives high evaluation. Kaisa Group dragon bay project as an important project in circulated Bo Ocean economic district, which makes itself inevitable to compete against with these real estate enterprises face to face, just like in other cities,. So we must utilize the following strategies for our development:getting into Yingkou real estate market as soon as possible, depending on the accumulation of band popularity and reputation, and making sale strategies suitable for Yingkou market. The main content of this article presents as below:Firstly, the marketing environment is the foundation of real estate marketing. With the SWOT analysis method, this paper conducts in-depth analyses on the advantages, disadvantages, opportunities of the project as well as threats against it.Secondly, with the aid of detailed market analysis, choice of target market and further market location, this paper makes market sale assemble strategy suitable for Yingkou dragon bay project of Kaisa real estate and supplies insurance measures for strategy execution from4P strategy, namely, building product, price strategy, sale channel, and action promotion.This paper makes the mixed market strategy using the classic marketing theory and real estate marketing classic method as the foundation combined with the dargon Bay real estate project of Kaisa group. We hope to provide some helps for Kaisa and other similar estate enterprises in making appropriate suggestions of the development market in three line cities. These suggestions include that paying attention to the local culture and developing mixed market strategy.