Lottery Way To Explore The Study Of Change Management Functions Lottery Management Organization Challenges

Our country have issued Lottery tickets since1987, during more than20years, the issue of lottery tickets in our country not only have made outstanding contribution to the development of public welfare, but it also became one of the high speed development industry of our country in recent years. Paperless lottery is a kind of new lottery sales form in China recent years. According to the way of lottery management, lottery in our country is about to enter "the paperless lottery" phase, which real-name lottery tickets created by Internet, mobile Internet will become the main means of lottery management.This thesis is under the title of "A study on the challenges of changing the issue of lottery mode to the lottery management institutions and management discusses------In lottery paperless issuance for example ". It intends to analyze the development of lottery history in our country, to research the revolution of the issue of lottery in China, to research the change of lottery management function. In the Angle of the lottery sales organizations, researching on how to cope with various challenges, how to avoid risk, how to balance various kinds of marketing channel relationship etc. We hope to give full play to the public management function of lottery management institutions, which have a positive impact on the development of China’s lottery industry, especially making a study on the development of the current new paperless lottery, which will be important to the development of the paperless lottery market.Based on the above ideas, this article consists of seven parts. The first part including the background of the research, the significance of the article, the research results and corresponding review of scholars both at home and abroad, the concise content of this article and the main research method. The second part elaborated the origin and development of lottery, its concept, attribution, function and role, and the effect of lottery tickets on the role of social and economic development, etc. The third part made a detailed description on foreign lottery management system. The fourth part made a detailed description on the domestic lottery management system and the way of the issue of lottery in our country. The existing problems in our country’s lottery management system and its reason was also analyzed in the fourth part.In the Fifth part, according to the present situation of the paperless lottery in our country, the author put forward a challenge to the lottery management institutions functions.In the sixth part, the author put forward how to do a good job in lottery management, which based on many aspects such as management system, legal environment, regulatory system, market operation and management organization function display, etc. The seventh part is the summary of this thesis.Through the research,the author believe that, the development of electronic technology, Internet, telecommunication industry in our country will inject new vitality to paperless lottery market. In the meantime, with a lottery promotion and market penetration, people will gradually understand the paperless lottery, and gradually accept this new way of distribution,In the near future, paperless lottery will be approached and it will be developed for a long time in our country.