Study On R&D And Marketing Management Process Design Of Lottery In China

With rapid development of China lottery industry, it has entered a new phase. Lottery industry is a newly one, yet its fast development brings active effect on economic building and social development, with driving the development of employment, printing, advertisement, commonweal cause, sports undertaking and so on. As a special industry, monitored by government, lottery product has character of monopolization, particularity, sociality as well as public welfare, however, its research and development and marketing is still the same with other products under the situation of market economy.The thesis is to focus on the decisive factor and process on the research and development as well as marketing management of the lottery product. And it comprises four parts: research on management system, social commonweal goals, lottery culture and demand of lottery buyers; build research and development process of market investigation, regulation working-out, coming into the market, market checkout, and innovation; project on management flow of propaganda, training and goals management system; furthermore, all these above are applied to the improvement and innovation of china soccer lottery as well as innovative product of china lottery.