On The Development Of Regional Communication

With the acceleration of the process of regional economic integration anddeepening of the media market level, regional communication, as a branch of AppliedCommunication in the field of dissemination of practice has been an unprecedenteddevelopment. This article is based on the regional communication of ontologicalconnotation, from the regional communication of the need for development ofregional communication and regional transmission development strategy threeregional dissemination of comprehensive research and analysis.The regional communication is the spread of the phenomenon back in the earlystage of human society, but really until you enter the era of regional economicresearch areas to become a branch of Applied Communication. The regionalcommunication is above the regional consciousness in the mass media communicationbehavior, so the region in the academic sense of the communication connotation asthe starting point, the first part of the connotation of the regional communication ofthe three levels of concepts, characteristics and significance Analysis. In this paper,the regional economic and cultural sense as a logical starting point that the regionaldissemination of mass media for the regional markets on a regional standpoint, theaudience within the region for the dissemination of regional informationdissemination of the contents of regional characteristics of the dissemination activitiestargeted, openness, radiation, and the imbalance of the characteristics of, and establishthe image of the region, coordination of intra-regional relations and the strengtheningof regional and external communication plays an important role in the developmentprocess.The emergence and development of regional communication has profound socialbackground and historical reasons, the development of its regional strength has manyeffects. Among them, the regional transmission constraints by the funds of theregional media, communication technologies and regional level of consumption to thelevel of regional economic, regional culture through the dissemination of the contentsof dominant and recessive impact on the spread of the main render, disseminators ofquality requirements and enhance the quality of the regional talent to spread theculture of the audience. In-depth analysis of regional spread of the second part ofcomprehensive consideration of the regional spread of the constraints and impact onthe regional economy, regional culture and regional talent to demonstrate the need forthe development of regional spread. As the region an integral and important part of the dynamic factors, the regionalspread of the individual development of the region and the overall development ofregional links have played a crucial role. For best results, so that regional spread tobecome a strong driving force for regional development, from the media strategy ofdiversification and regionalization, the Group of proximity, cultural, interactivecontent strategy, marketing, targeted, integrated marketing strategy as well as theintroduction of type, development, complex talent strategies in four aspects of theregional spread of long-term development of a number of recommendations.