Changes In The Mobile Terminal Forms Of Advertising And Motivation

As a personal and portable wireless network multimedia, the appearance ofmobile terminal happens to hold the same view with the fragmentation of currentsociety, which considers cellphone and tablet as the core. Mobile terminaladvertising is the product of the development of media technology. An entirelyresearch of mobile advertising study has emerged according to the development ofmobile terminal adverting. In China, it takes about10years of time to experience asuccessful development from scratch.The change of adverting is not only combining with the development of mediatechnology, but also associating with the transformation of customers’ informationreceived and took habits and impacting by the changes of marketing. All theinfluence factors take effects on the same results. The paper suggests a way toanalysis mobile terminal adverting by “function period” and “smart period”,according to the development of communication technology. The paper completelycollects and compares adverting through the different periods. At the same time, ittries to guide the direction of mobile terminal adverting by the analysis of currentcondition and problem facing. The paper clarifies what factors improve thedevelopment of mobile terminal adverting among the different subjects such aspolitics, economy, marketing and technology. Finally, the paper illustrates a variety ofcases at home and abroad to lead the necessary trend of mobile terminal adverting.In chapter of mobile terminal adverting perspectives, the paper focuses oncombining technology and creative together3development modules: Interactionbetween man and device, Placement video and APP.