Strategic Research Of The German Contractor Develop Village Banks

Huade Baoshang Rural Bank,by the national banking regulatory approval in the establishment of an independent legal personality of the new financial institution, was founded in December19,2011, the registered capital of3ten million,26employees, is the city of Wulanchabu County, the establishment of the village bank. As a newly established village bank, the development of the internal and external environment, the choice of what kind of development path and model, for its ability to achieve healthy and sustainable development is of great significance.In this paper, the subcontractor village-bank development of the internal and external strategic environment and development condition analysis, clear their own advantages and disadvantages and the external opportunities and threats, and seek the development direction, further defined the development mode, in order to promote rural banks, contractors continues the healthy development to provide train of thought and reference.Germany and the contractor Bank towns and villages " construction modernization, localization of the good bank " as a strategic vision, to "make the best agricultural financial service integrator " as the strategic objectives, adhere to the "3farming herd" market positioning, firm " single-minded, intensive and meticulous farming service " business philosophy. Subcontractor Development Bank towns and villages, the basic idea is:in the strategic vision and strategic goals oriented, closely engaged mainly in1000000yuan of the following "3farming herd" business is the core of market positioning, around the core customer base, for the local farming animal husbandry market characteristics for business characteristics and location, and strive to improve financial services in rural areas market share, core competitiveness and profitability, increase for farming and animal husbandry industry customers to provide a package of financial services solutions, implementation farming herd is small financial services spillover effect and scope effect, the research of the near agricultural market operation and management mode, sustainable farming animal husbandry financial core credit technical refinement, and strive to three years to create agricultural financial well-known brand objectives.