Discussion On Internal Of The Cultural Elements In Rural Tourism

The domestic leisure tourism will usher in a new development starting point because of the formal releasing of the "outline of national tourism and leisure". As a large traditional agricultural country, and with the development of urbanization as well as the integration of city and countryside, the rural tourism whose main content is to get close to the nature, experience of the farming activity, feel the folklore may become a new tourist attraction. This thesis mainly analyzes and researches the important role of cultural factors such as farming, natural scenery, folk custom, ecology etc. played in the rural tourism. Furthermore, this thesis also put forwards how to employ these cultural factors to effectively enrich the connotation of the rural tourism, promote the quality of rural tourism, and even exert the effectiveness of rural tourism. In addition, this thesis then conducts the research of the successful cases of developing the rural tourism in the country recently and makes the conclusion of how to make full use of the varied cultural factors as well as draw lessons of the process, foreseeing the promising future of tourism cultural development and broadening the horizon of the rural tourism development.