| At present, With the diversification of the world and the globalization of economy, Especially in China’s accession to the WTO, The competition from All walks of life becomes more internationalization and intensified. In recent years, Domestic serious inflation leads to many enterprise insolvency, On the verge of bankruptcy. However, to the pharmaceutical industry which is sunrise industry speaking, its sales never down. It is so broad market prospect that lead to domestic medical market become an international competition stage, this not only has brought a bitter dispute for domestic pharmaceutical industry, but also brought the infinite opportunities. In this global competitive market conditions how to realize the long-term survival and development is a high-profile problem for Pharmaceutical enterprise and other industry, for Inner Mongolia new hope medicine company set up late, But after a few years of efforts in Inner Mongolia’s market have already occupied considerable market share. How to advance steadily in future development and growing is worth to think about.In view of this, This paper view Inner Mongolia new hope medicine as the research object, which first reviews the theory of marketing related literature, Introducing the product agency system and academic marketing related theory, Then analyzing the external environment of Inner Mongolia new hope medicine, from the macro and micro Angle carrying on the analysis to our country and the development of Inner Mongolia medical market. Then with SWOT analysis tools,analying external existing opportunities, the advantage of internal and external threats and internal disadvantages for Inner Mongolia new hope medicine company, Find out the existing problems.after the analysis of the target selection and market position, Inner Mongolia new hope medicine company choose the corresponding marketing mixed strategy, And further expounds the security conditions which imply the strategic combination. This paper sincerely hope that this research can offer reference for the development of Inner Mongolia new hope medicine company, At the same time, other related industry also can get some enlightenment. |
