Research On The Business Model Of Mobile Online Games

This issue starting from the definition of mobile online games, combined with the macro-environment of the game industry and the analysis of the online games market environment, as well as mobile online game development’s bottlenecks and opportunitie. By optimization of the mobile gaming business model case,to create mobile gaming business model framework, which are free-front-end charging model, free-non-front-end charging model and mobile platforms operating model, each type of mobile online game business model, is designed and given optimization recommendations, marketing strategy and security strategy,and also have a detailed analysis of the target user characteristics. The research on the model of mobile online games have a strong sense of reference and guidance for future development of mobile online game industry.