| As a part of Internet Entertainment,online game now is playing an important role in the network application.It's industry from also become an high-tech industry with full product chain and produce high value from the self-entertainmented family industry.With the contionus upgrade of mobile device,the communication function of mobile device is fade out,while digital entertainment,digital commercial function is increasing,value add services become the new high-profit making services instead of the traditional communication service.After Ministry of Industry and Information Technology issues three 3G license to China Mobile, China Unicom and China Telecom at early 2009,mobile internet and 3G value-add services become hot spots.Just base on these situation,this thesis research for the mobile online game,the combination of mobile internet and online game,and use several research way.In this paper,a large number of historical documents is accessed in order to get information on domestic and international network industry,game industry,and the mobile industry and their research status,then analyzed the concept of mobile online games,it's produce form,and analyzed three historic develop chance and one coming develop chance for mobile online game with the history.Then,this paper research the China's current development situation by analyze 104 games,and establish three models,developer revenue,service provider revenue and game currency,then analyze the constraining of the development of mobile online game and current promoting strategy of mobile online game.SWOT analyze method also used at this paper to analyze the current competitive status at mobile online game industry,the strength,the weakness, the opportunity and the threats,is the base of continue research. Two Empirical Study method,user survey,and case analyze also used at this paper,as the further research of current status of mobile online game.Therefore,this paper introduce some invest,M&A cases,give some trends of mobile online game,and some measures that certain department should do.Then,this paper research for the further affects factor of mobile online game by policy,law,technique and user,conclusion with further development strategy,and focus on research the social network promotes affect with mobile network industry development and promote strategy.At last,this paper give a conclusion of whole paper,and propose something that can be further researched and the problem should be noticed. |
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