Retail Formats Of The Change Process And Mechanism Analysis

The retail industry is one of the most dynamic industries in the world nowadays and plays an important role in the development of national economy. Foreign scholars have been focus on retail formats research for a long time and create some classical theories which promote the retail business modes’change of western countries to a certain extent: department stores, supermarkets, chain stores, sales network, which lasts about150years. In China, the process of retail format change is relatively short. Theorists pay more attention to the evolution of retail business modes’with the reform and opening up, especially since1992in which appeared the retail business modes’diversity. In the former research, most scholars only do the general description about format change phenomenon. On this basis, this paper uses mathematical model analysis to construct retail format change comprehensive factor model which could explain retail format change operation mechanism. Compared with other scholar’s found, this paper tries to reveals retail format change power mechanism, the rule and trend more comprehensive, profoundly.This paper uses the double format competition model and consumer format choice model to explain that enterprise power and consumer power are the direct driving factors to influence retail format change. Combining macroscopic drive factors, this paper uses the logical reasoning and inductive method to establish a retail format change comprehensive factor model and tries to explain the operation of the system modes change mechanism. In the next, this paper analyzes and compares the United States and Japan, two countries of retail business modes’ process and characteristics, and further confirmed the model rationality and applicability, at the same time get some enlightenments of retail format from the United States and Japan. Finally, according to China’s retail format change process and existing problems, we put forward the countermeasures. This paper aims at for the future in the field of circulation about format change operation law theory study provides some ideas, helps us to better construct the modern commodity retail future, promote the healthy development of circulation industry.