Modern Farm Tourism Product Development

At present,China is facing the trend of the transition from intensive traditional agricultur-e to intensive,large-scale modern agriculture.It can be predicted in the near future,China’s tra-ditional villages landscape will change,and the villages will be to farm for landscape,when the villages tourism is bound to exist with the form of farm tourism.Therefore,the study of modern farm tourism in the form of villages tourism is an important direction of research.This article is to the modern farm tourism products of Shengtian farm in Wuhan as the object of study, using the knowledge of the tourism planning,tourism, geography and agricultural geography, and using combination of the field survey and literature reference^systems analysis and case analysis to research and study. To make research results more vivid images in the form unfolded with excel to analyze the relevant data and PS,CAD drafting tools. Combined with the above analysis,to make recommendations of farm tourism product development and product marketing of Shengtian farm in Wuhan City.The artile researches the theory and practice of the modern farm tourism product development from six parts, the first part is an introduction, introduces the research background, topics basis and significance of the main research and research methods, and summarizes the research situation. The second part defines the related concept of the modern farm, modern farm tourism and modern farm tourism products, and summarizes the main theoretical basis. The third part describes the characteristics, functions of a modern farm, and farm tourism products have been classified, summarized the modern farm tourism product development strategy and development program.The fourth part focuses on the favorable factors of Shengtian farm, tourism resources,tourism market analysising the perspective of regional conditions of tourism products developement. Part V of the theoretical research applied to the Shengtian farm tourism product development, according to the tourism product of function, proposed three main types of travel products of the self-cultivation type,involved in entertainmnet type,tour expand type, and put forward specific marketing of tourism products strategy.Part VI summarizes the conclusions of this study,and point out the inadequacies of this article and such future research prospects.