Operation Mode Research Of Panasonic TV For Chinese Market

Panasonic Co mp any is a international comp any whosemain product is household appliances. P anasonic Co mpa nyhas set up for nearly a hundred years. T he Panas onicco mpan y has be co me the largest ele ctric manufa cturingand sale s enterprise in the world. With its global businessdevelopment, Panasonic Group are facing variouschallenges in the different market environment.This article is ba sed on the rese a rch of the industryand co mpetition status in Chinese market to analyzePanasonic TV co mp etition strategy in China. Through theresearch it’s hoped to find some i deas on how to a chievethe brea kthrough development in Chinese market. Methods of the resear ch in this article include fivepower re searches and SW OT anal ysis.