| Chinese real estate enterprise brand advertising is born and developing when people isfocusing on the Chinese real estate building advertising. As the main method to develop Chinesereal estate enterprise brand, advertisings become the most important research text to theresearchers. This paper emphasis on the difference with Chinese real estate building brand andChinese real estate enterprise brand. And points out that Chinese real estate enterprise brandemphasis the symbolic value more than the use value.At the same time, through the decoding ofthe logo, slogan and text copy, reveal that differences, identity and association from theadvertisings are cultural connotation of Chinese real estate enterprise brand. |
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