Pricing Strategy For Networks Products

The rapid development of network information industry driven by where people are economic times bytraditional economic era into the era of the Internet economy, more and more people choose to stay at hometo enjoy the convenience of the Internet economy. Networking products also of goods is also the role of thetransmission medium, its pricing is very unusual and elusive. Many scholars that the traditional economy,the marginal cost equals marginal revenue pricing is no longer applicable to network products, are alsolooking for its pricing model to develop reasonable pricing strategies to achieve the network productcompanies and customer win-win. In this context, the author via the online data research, combined withthe theory of economics and management science, the use of fuzzy mathematics, fuzzy statistics andmembership of the knowledge generated of this research paper.This paper first defined the concept of networking products, obtained through the exposition of theconcept of the network economy, network externalities, such as network pricing factors change and theimpact of its pricing decisions. Second, it analyzes the definition and characteristics of network products,the demand curve of network product obtained with the traditional economic marginal cost pricing does notapply. Third, the analysis drawn network products can only be two type of market of monopolisticcompetition market and oligopolistic markets.The core part of the network products based on the characteristic coefficient of the pricing strategy andnetworking products pricing strategy based on the life cycle. The former is the introduction of networkproducts feature coefficients obtained by the method of fuzzy mathematics, fuzzy comprehensiveevaluation and fuzzy statistics of each index in the coefficient related to the probability distribution,whereby to draw the type of networking products which the market is an oligopoly or monopolisticcompetition, depending on the type of market in which the corresponding pricing strategy. Based on the lifecycle of network pricing strategy sucked the life cycle wire product pricing for network products, networkproducts business to be taken according to the different characteristics of the four stages given pricingstrategy.This article and the foregoing analysis is used to "micro-blogging". The new network productsempirical study, obtained the promotion of "micro-blogging" is the type of market is an oligopoly, and is inits life cycle, whereby given appropriate pricing strategy for network products business reference and learnfrom.This paper exploratory introduction of the characteristic coefficient of networking products, theindicator variable factors go into the details, and the model is open, you can gradually add a new indicator variables in the network economy development process, the research methods can still be used. This paperattempts to the pricing strategy of the traditional life cycle for network products, and use a large number ofexamples of the discourse to prove its applicability.