The Study Of The Information Acquisition Barriers And Optimization Strategies For Chinese Artwork Investors

Art investment, financial investment and real estate investment are known as the three major investments. However, in recent years, due to financial crises, financial investment and real estate investment suffered huge losses. In this period, art investment became a shinning one. Especially since2010, the art investment market has been under a rapid development, more and more works of art sold at a higher price which takes the market to "the era of billion". Data shows that Chinese art collection investment return rate is between20%to50%, has already exceeded stocks and real estate investment which are both with higher risk. Now the market is attracted a large number of private capital, and is attracting financial capital after it. According to preliminary estimates, the new market investors only about30%-40%, but they created a70%-80%of the volume, the function of investment of art become more and more awareness.However, due to the lack of information on art investment industry, there is expected some complex information barriers for individual investors while they are facing mass information about art or investment. For example, information language barriers, information organization barriers and information capability barriers which comes from the individual investors themselves.The research about the art market investment is very limited, and the article of investor’s access to information is extremely rare. This paper makes an elementary analysis and research on the present Chinese art investors facing a variety of information acquiring barriers, and put forward countermeasure from a new perspective, makes it more innovation in China art investment market. This paper carried out qualitative and quantitative research on china’s art investor’s information acquisition barriers based on the full understanding of the art market at home and abroad. First of all, this paper conducted a comprehensive review on the discipline of the artwork investor’s information acquisition, and analyzed the price of artwork; Secondly, the article analyzed the characteristics of Chinese art investors, and found the information barriers from the analysis of the questionnaire and the related literature, and draws the conclusion:at present, the information acquisition barriers mainly divide into the internal and external, respectively from information source and information destination, society and technology. Finally, this article provides corresponding measures from the internal promotion and external optimization, and the use Zao Wou-Ki’s paintings investment analysis examples as a case study. This thesis also wants to demonstrate that, in the artwork investment process, there are many information access barriers will bring certain difficulties to investors, which will block the market to a benign development in the future. In the face of all these information barriers and the asymmetry of information, not only the individual investors need to make efforts, we should also make a better environment to make sure the information circulation and transmission smoothly, that is the right behavior which will promote the industry and the healthy development of the market.Hope that the study of the thesis could bring some positive references to underdevelopment market and the investors.