Design And Realization Of Qilu Bank Comprehensive Point System

In Qilu Bank’s customer-centric retail business marketing strategy, integrating management will become an important means of providing flexible value-added services beyond our financial products, in order to realize the flexible customer feedback, different management based on customer segmentation, and joint marketing with business cooperations, the low cost of maintenance of low-end customers as well as some marketing and other functions.And these will enhance the competitiveness, marketing ability and customer service levels of Qilu Bank, and will be an important component in the future of CRM management system of Qilu bank.The main objectives of the Integrated integration Management System is to improve the customers’ loyalty and reduce customers’ churn rate. Through the the effective activities of integration of customer groups,we do the targeted marketing activities for different business cooperations’ low loyalty and high turnover rate. And then increasing customer loyalty and reduce churn rate.The main contents of this research is to create a more comprehensive integrated integration management system and complete the design and development of the system and testing, In accordance with the software engineering development cycle, it can be divided into the following phases:requirements analysis phase, design phase, development of coding phase, testing phase and the implementation phase.Based on the full research capability in Jinan customers paying ability, customer preferences and customer investment,we anaylsis the each retail business’s major marketing product of current Qilu Bank, and build flexible and reliable integration allocation strategy to meet the needs of different customer groups to guide consumption, and adapt the marketing strategies of Qilu Bank.In order to make the system have good stability and expansibility, the system use Struts2framework to complete the development of front-end applications.,and use the WebService technology to create flexible and scalable platform for the future development of multi-channel business. This paper mainly deals with the following three aspects:1. points accumulation mode and failure mechanisms.Accumulate points scoring system is the basis of a comprehensive integration system. It achieves the flexible definition of a way of accumulating points. It not only supports different card types, different levels of differentiated integration customers, but also realiaze a different business categories differentiated integration.The classes of business it mainly includes are:savings, loans, online payment, banking, debit and credit card spending, etc. Integration activities and points account binding, we can flexibly control integration time to failure. Through this mechanism we can establish the rolling account to make the points that generated in different time automatically expire after a fixed period of time. So that it can not only improves the users’ experience of integration, but also reduce the bank’s own risks.2. customized unified multi-channel integration Consumer Interface.Points consumption is a direct experience of customer feedback for Banks.And comprehensive integration uses web service technology, and the custom of a unified consumer interface, using XML message transfer,and it can realize the convenient docking with other systems.Now, the current docking system it has been achieved are Teller systems, POS systems, telephone banking system and the system of online shopping.3.the system using the F5load balancing system architecture, can ensure rapid response system when the business is busy,and ensure smooth operations when single machine is in trouble.