Design Of Site Improvement Scheme Based On Search Engine Optimization

Search engines have become one of the important marketing means for enterprises tocontact consumers, to build transaction partnership and to develop business. At the sametime, the contents of the companies’ web site are related to the rank of search engine andthe user’s experience. In view of these reason, this paper presents the design scheme ofweb site improvement. Moreover, this paper diagnoses, optimizes, analyzes and evaluates"Ding Ao Wire Mesh" website based on the design scheme.Firstly, this paper found that the key factor of the site ranking is the technology of thepage, keywords’ relevance, the quality and quantity of the chain, the high quality of thesite content and user experience based on the working principle of search engines. Then, itconstructs the process and technology of website optimization which includes the target,preparation, implementation, analysis and evaluation. In addition, it formulates the early,medium and long-term objectives of "Ding Ao Wire Mesh" website and diagnoses theissues of general health, keywords optimization, page optimization, the chain optimization,and the user experience to determine the optimization of key process and drew up designscheme of the website optimization. Finally, the optimization scheme was carried out onthe "Ding Ao Wire Mesh" website, which led to decline bounce rate, to increase e-websiterate and to increase site flowing. At the same time, the scheme had improved the websiteindexed rate, the quality of site’s chain and the ranking greatly.This paper combines the working principle of search engine and the algorithm ofsearch engine to find the factors of the website rankings, then to formulate the scheme ofthe website optimization and to analyze and evaluate the results of the implementation ofthe scheme, which has clear theory significance. In addition, the implementation of thewebsite optimization technology can help enterprises to improve rankings, propagandaenterprise image, increase economic benefits, which can leads to a clear practicalapplication value.