University Museum Of USTC As Example To Benefit The Most

the university museums have the prominent of professional talent, hardware resource is hard, culture background of abundant resources, but the interaction of internal cause and external cause makes the university museum cannot play its benefits well, which make the opportunity cost difficult to achieve:far away from the real benefits,. The demand for development of spiritual civilization is growing fast today, the university museum resources integration can play to the potential for the development of cultural industry and bring the indispensable contribution. The University museum of USTC as the first batch of\"985\" colleges and universities and in the exhibits innovation, marketing innovation, service innovation advantages and characteristics of their own, at the same time, there is also a need to improve. This article makes USTC museum as an example to analyses how to make the university museum for opportunity cost becomes virtual to real, maximize interests.This article first briefly introduces several characteristics of university museum, mainly about:the current political environment, cultural policy enlightened rich in resources, talent advantage, strong, good hardware facilities, foreign exchange window of the university museum itself.the second part is about the present situations of the university museum, mainly about the followings:the seal of the university museum open to society, the actual influence remains to be improved, collection of lack of flexibility, foreign propaganda is not enough; Management mode needs to be open:a modest increase in the management thoughts openly flexibly, democratic participation decision-making; Analysis of the present situation of the existence of the reason, tit is warning university museums of the necessity and urgency to solve the problem; The emphasis is on the third part of the strategic thinking. Mainly about the system within the ascending education departments should enhance the level of the standardization, clear management authority of the university museum in line, increase the support policy system within the ascending; Colleges and universities also should pay more attention to museums within internal cause, the end is the fundamental problem, internal cause is the key.It is recommended to enhance openness (invigorating:university museum alive, enhancing system inside and outside the system interactive and timing of the exhibition, new content and f new form),on the basis of increasing social services, enhance education benefits, increase economic benefits. Social service benefits is the most worth ascending field university museum. Because the present domestic universities in all aspects of the existing sealing ability and capital restrictions, weak sense of service, make it from the community, from the public. Main strategy is:\"after the first break\", break the closed state, enhancing interlibrary, outside link; Marketing innovation:pay attention to the role of publicity fronts\"smart media\", for the diversity of propaganda and interactive way; Service innovation:to strengthen the volunteer team, service to students, service with the community, improve the efficiency of the interactivity and enthusiasm of the visitors to enhance education, main is to draw lessons from foreign experience, improve the level of open and open time, radiation area of the middle and primary schools and the community, to be free and open culture position; At the same time enhance the promotion of patriotism, patriotic guide. Strengthening scientific benefit:to establish a digital museum, diversification of popular science, improve the level of popular science open. In social service, science, education benefits of ascension for the diversification of cooperation mode at the same time, increase their economic activities, in order to increase the revenue of the museum. Main methods as follows:university museum initiate cooperation and communication between private museum; Explore "production-teaching-research combination\", for "to produce a research, to research and promote industry\", actively explore change the bottleneck of the current funding strains; Antique shops, attract visitors in the feeling of culture at the same time will have to take home.Innovation point of this paper is to analyze the flaws of the university museum, with actual situation of the museum at USTC to explore\"broken\" and\"made\" new approach, emphasizes the university museum should toward openness, social service and explore the new cooperation mode of\"production\", out of closed to open; To change the blockade, flexible; Leave alone, to cooperation.