Strategy Of "China Policy"(TV Sries) Brand Development

TV industry as an important part of the culture industry, is closely related to the mass of each individual carrier, at the same time it is also charged with creating economic heritage of national culture, the responsibility to guide mainstream values, so the research on the industrial development process drama is particularly important.This paper consists of five sections.In the first part, focuses on the culture of industrial transformation and upgrading of the relevant literature and drama background of industrial development; second part introduces the development of China’s television industry as well as the opportunities and challenges the status quo; third section describes Zhejiang Huace Corporation (hereinafter referred to as " China policy") the development status, and analyzes its strengths and weaknesses and countermeasures in the development process; fourth part is the focus of this article the author describes in detail Huace drama in brand development in this chapter strategies adopted by the process; part V describes Huace continue another brand development strategy of-brand extension strategies.The paper is divided into four parts. The first part focuses on the content overview of the whole drama of industrial development and industrial transformation and upgrading of the macro-cultural context and overview and television industry brand relevant literature. The second part analyzes the opportunities and challenges facing the television industry, through in-depth analysis of the current situation, the proposed strategic brand development. The third part focuses on the development and analysis of the status quo of China policy as well as its advantages and disadvantages and the company in a competitive environment of first mode of operation. The fourth part from Huace drama production, distribution links, including drama, combined with fine drama unfold cases analyzed, the television industry brand development strategy. The fifth part television drama policy toward China brand development strategy of brand extension strategies and derivatives drama carried out a detailed analysis.