Research And Implementation Of Mobile Media Advertising System

With the development of mobile communication technology innovation and smartphone technique, technology of mobile communication network in our country has convert from2G to3G. At the same time, according to news from China news agency,4G license will be handed out to the domestic network service providers in2013. With mobile communication technology upgrading, the function of the mobile phone has become increasingly rich, and the mobile media function of cell phone makes advertise market share of phone media become increasingly larger. Therefore, there is very important practical significance and economic value to design and develop the advertise system in cell phone according to the characteristics of domestic user.In the thesis, we introduce the research background and situation of the mobile media advertising system. Considering the characteristics of the market share of smartphone and none-smartphone, we design a mobile advertising system based on Web2.0after the analysis of existing mobile advertising system. Secondly, the thesis researches the functional requirements of mobile media advertising system. ASP.NET is used to achieve the ads scheduling module, contents of the sensitive word filtration module and system rights management module three core functions of the mobile phone media advertising system. There are many important technologies for this implementation, such as AJAX technology, URL rewriting technology, component development technology and string matching technology. Thirdly, after the functional tests of the system have been done, this thesis made a bottleneck analysis with the use of LoadRunner software. Through analyzing the page response time, the system optimization scheme is designed, so that the mobile phone media advertising system can meet the functional and performance requirements of practical application.Finally, a brief summary of the thesis is presented, and according to existing deficiencies in the system, we propose the main direction of further research work. There are59figures,26tables and52references in this thesis.