Research On Pricing Method Of Joint Distribution Under Oligopoly Competition Market

Joint distribution has been playing increasingly prominent role on reducing distribution costs, improving transport efficiency. The joint distribution has attracted more and more attention on theory research. However, there are still many obstacles in the practical application of joint distribution, one of which is pricing issue. The pricing issue of joint distribution does affect the profitability of joint distribution alliance and the establishment of joint distribution alliance. The paper first reviews the research status of joint distribution on pricing theory at home and abroad. Elaborate on the basic theory of joint distribution. Analyze the basic pricing methods and processes of products. Based on the analysis of joint distribution cost, the maximize return and the price elasticity of distribution quantity, the paper establishes pricing models under monopoly market and oligopoly competition market. Consider joint distribution costs, quality of service, the price elasticity of distribution quantity and competition of the joint distribution alliance, the paper establishes pricing model under the oligopoly competition market. This paper applies general pricing method and principal and subordinate pricing method to solve the pricing model. Particle swarm optimization is designed to solve the pricing model. And use Pareto improvement ideas to search the improvement solution of the model. Apply heuristic algorithm to obtain the global optimal solution of maximize returns. Finally, two numerical examples are shown to demonstrate the pricing process of joint distribution. Two procedures of the particle swarm algorithm are designed to solve the model. It validates the effectiveness of the model and the algorithm.