The Study On The Development Of China’s Internet Application Vertical Site With E-mail As An Example During The "Portal Monopoly" Period

From1999to2004， the “Three big portal” Sina、 Sohu and Neteasemonopolized55%of the network advertising market share, which was called “theportalization period”．During this period，the Internet website presented a diversity ofvertical applications， four types of the Internet application which includes theinformation、 communication、 entertainment and business transaction began toshine．Especially the E-mail try to seize one piece of the Internet market like a darkhorse，but eventually failed to keep pace with the portal sites．In China，insufficient economic driving forces is the fatal weakness of the Internetapplications，online ads which many websites rely on haven’t led them to makeprofit．During the portalization period，Only IM and search engines which creatednew profit space delivered profits，the others which depended on ads alone only postagestamps based on．In addition，the China’s informatization is a course of subsequentinformation，it has both advantage that is good at imitation and disadvantage that willnot be fit of the current system．During those years，the disadvantages of the websitesfocus on the structure and value of the Internet users，Chinese netizens are characterizedby low age、low education、low income，they are at a low level of commercialvalue．With email as an example，when online ads couldn’t support its furtherdevelopment，it selected charge to obtain support，but netizens took the boycott, theyturned to the embrace of the web portals．This paper take the development of vertical application during the portalizationperiod as object，and make E-mail as the starting point，and compare similarities anddifferences in the development of the Sino-US websites．Under the methodologicalguidance of the comparative study of history，using statistical data、documents and otherinformation to explore the causes of vertical application’s failure in China．...