The Analysis Of Information Flood Control In The Horizon Of Cyber-mediato

As one of the negative effects of information technology,information overload has become aserious problem of the modern information society what people are faced with,and many peopleare trying to explore the technical aspects of containment flooding possibility. But the majority ofthese discussions are are limited to the thinking of the age of mass communication, they believethat the information control systems is one of the effective means to deal with the flood ofinformation. As Vincent Mosco says, the opinions about computer communication, the Internet, orohter cyberspace just focus on these material characteristics of cyberspace......but we will benefitgreatly if we are able to get more comprehensive view of the characteristics of cyberspace. Weneed to face a huge change of information dissemination in the new media environment, thischange also brings the information flooding the distinct characteristics and analysis of newresearch horizons compare with the past.In the age of mass communication, information dissemination is a unidirectional spreadunevenly state which majority by a small number of people to the public,and the homogenizationof demand rather than individual needs label production for audience.This mode of transmissionresult in large amounts of information can not satisfy the audience,and they become to thelow-quality information. A large number of low-quality information to squeeze a limited numberof communication channels, quality lack of information, poor quality information overloadrelative flood situation. Because the information dissemination was limited by few disseminatorsof information, so control the dissemination of information sources and communicationchannels,screening and filtering of the poor quality of information to curb the proliferationbecome mainly thinking of the age of mass communication."Gatekeeper" is a typical representative of such thinking.The emergence of network media has brought tremendous changes to the dissemination ofinformation, but we have to pay more attention on the “Being Digital”,it has become reality, andthe modern people has become a veritable cyber-mediator. Countless otaku has show us how tolive in the cyberspace, the development of Virtual reality technology and mobile terminaltechnology further demonstrates the feasibility of a complete shift from the physical to virtual. Weneed to rethink the dissemination of information since the veritable cyber-mediator appears. Theworld was constructed by countless bytes of information flow, and it also construct the veritablecyber-mediato. For the fish live in the ocean, the seawater will never be too many to flooding.Similarly, for the cyber-mediato, people who live in the Information World, information floodingthe concept seems outdated.On the other hand, we also see that the cyber-mediato has not reachedthe arbitrary point in the ocean of information. Fish have gills and fins, so it is able to live in theocean. And obviously the cyber-mediato did not fully equipped with “gills” and “fins”.Over-indulging in the cyberspace lead to the collapse of the defense mechanisms of humaninformation, the survival of the fragmentation caused by the electronic media information hungry,Crazy access to information becomes a subjective state.These phenomena shows profound uncoordinated between cyber-mediato and environment, italso become a source of current information flood. This contradiction resolved only rely on theevolution and improvement of cyber-mediato. When the cyber-mediato realize "Being Digital",wewill found that Information flooding is not a problem anymore.