The Research On Comprehensive Social-network Strategy Of Tencent

With the rapid development of the global Internet companies in recentyears，Internet companies are making great progress in China. Interneteconomy and businesses boom the development of Socio-economic andcultural environment. Though China began late in its industrializationand urbanization, Internet companies is gradually developing in recentyears. With its own advantages such as theory and strategic modeinnovation, Tencent has stood out within10. There are several stages ofreformation for the development of Tencent. This article aims to studyits development strategy and innovation mode.The achievement of Tencent is known to all. It is regarded as oneof the largest enterprises in China and has the largest number of serviceusers currently. Tencent’s business include instant messaging, Internetvalue-added services, interactive entertainment game, unlimitedInternet value-added services, e-commerce, advertising, portals,search... This article focuses on the analysis of its social-networkstrategy and future development trends.Firstly,the environment and running mechanism of Tencent wereanalyzed, followed by its present situation, multiple environment ofTencent and Internet users. The results show that the comprehensivesocial-network strategy is the core of its competitiveness. The articalintroduced the concept of both ’social’ and ’social networking’. Thestrategy for Tencent includes the following characteristics: constantevolution of social platform core(by first IM as the core, then QQ Zoneas the core, finally the mobile Internet as the core);a criss-cross frameof products. The analysis section of its strategy was divided into threeparts: social network-plus-information, social network-plus-services,social network-plus-business. Finally, the trend of Tencent’s futuredevelopment is clarified, which include adaptation to the development of mobile Internet (based on mobile technology), transmutation of virtualenvironment to reality, again, the trend of open social platform beingevident, Finally, experience-oriented with convenience to send, receiveand share information with great availability.