These years, newspaper has already faced a serious competition in traditional three kinds of media with the appearance of emerging media such as Internet, mobile phone. At the same time, the makers of Chinese newspaper always accept all kinds of competition to make the contents more interesting and changeable; they always change their thoughts about newspaper. Among these, to participate in social public welfare and charity, the development of public service news becomes a choice of many well-known newspapers. Up to now, we can say that public service news has become an attractive new kind of news. Based on the development of Chinese public service news, this article distinguishes the public service news from charity news; reviews the history and current situation of commonweal newspaper; analyzes the key public service news types about welfare issue of Beijing times, the Southern Metropolis Daily, etc; summarizes the content, the form, the operating mode, social and economic benefits of public service news. At the same time, this article also points out the problems and deficiencies existing in public service news. On this basis, the article finally put forward some solution to deepen the development of public service news. |