The Study On Communication And Solution Of Internet Rumours In We-media Times

The paper imitates and absorbs relevant resesrch results from domestic and foreign, with the scientific attitude to study carefully and pay more attention to the all kinds of internet rumors in nearly five years in China.And the purpose is to break through the interpretation of specific content of a single network rumor. The proposed methods are literature analysis, case method and comparison method on the qualitative research, and the structure analysis method of qualitative research, combined with the use of sociology, communication studies, psychology and so on.According to Lasswell’s "5W" mode, as far as possible restoring the communication process of the typical network rumors in recent years in the form of statements. On this basis, the porpose is to deeply discuss, deconstruct, and hold under the new era nature characteristics by all kinds of internet rumors, and the new connections and regular pattern reflected on its spread process in we-media age. And hence, the countermeasures are put forward. The content in addition to the introduction is divided into four chapters: The first chapter is the introduction. The second chapter is to define the rumor, Internet rumor and we-media,and try to explore its essence, regularity and intrinsic link.The third chapter is the types, characteristics and the causes of Internet rumors in the we-media age,and divided into three section. Illustrating and analysising the several kinds of typical network rumors in recent years in our country. It mainly includes whispering, emergencies, commercial and public figures online rumors.The fourth chapter is how to solution network rumors in we-media age. It is discussed mainly from the three major parts:The first is the hard to control, such as technology and national force control.The second is the soft management, such as strengthening moral education, promoting the ability of media professionals and users and literacy and so on.The third is the solution of rumors that is a series of response por rumors which has already happened, or scope expands unceasingly.