The Research On The Style Of The News Commentator Bai Yansong

This paper is a study on the host style of the famous news commentator Bai Yansong. Bai is thefamous host and news commentator in CCTV. In his long-term work experience, Bai has served differentroles, presided many TV programs. The paper attempts to analyze the work experience, and selects somerepresentative sessions and programs he presided to study the development and maturation of his host stylefrom every aspect. The paper strive to provide useful help develop quality training of employees and stylefor today’s news broadcast.With the pursuit of the artistic standards, contents and practical significance on the TV programs, thestylized program is becoming a trend. The style of TV program or host is becoming the key factor to thesuccess of the TV show. The host of the TV news commentary also must have his own unique host style.The style is a combined system that composed of profound thoughts, comprehensive knowledge,professional training, a good image and a unique charisma. A good host of the TV news commentaryprogram attracts the attention of the audience by his host style.It is proved that, the personal charm and a unique host style make the audience appreciate host’s aesthetic,respect his opinion, and agree with his judgment. Bai is such a host with a strong personal style that be wellreceived, because of his well performance on his TV programs, such as news reviews, live shows, interviewand speeches. His TV programs, the "Oriental Horizon","Newsweek" and "News1+1", have become thebrand show of CCTV, and he has been the “star host” in CCTV.Bai’s host style sums up in the following points: wise, steady, knowledgeable, and his words arerigorous, authentic and lively.Firstly, reviews of Bai’s first experience on reporter and presenter are proposed. The experience of thetwo sections on his work has important significance. Bai embarked host posts as a reporter at first, so he isa reporter-host. The reporter-host has inherent advantages in the broadcast. First, the reporter-host’slanguage is livelier. The reporter-host has more options on his words according to the occasion. Second, thereporter-host, who stands in the scene of the event, can integrate emotions in his broadcast due to the feel ofthe atmosphere. So the reporter-host with passion and creativity can be more likely to form his own unique style. The first TV program Bai presided is “Eastar”, and that is the first TV interview program in China.Bai has shown a unique perspective in that program. He can always find the beauty of the interviewee’sheart though the normal details and show a high art accomplishment himself.Secondly, studies on the TV programs Bai presided are taken. The relationship between the excellenthost and the excellent program is researched. Bai has shown a profound and knowledgeable image in thenews review programs. The life experience and the social concern make his news close to the people’slivelihood, and he is always concerned about the nation and the people. The specialty of Bai’ style in hislive show is that, Bai is good at mining the details in the scene and finding a point to begin his broadcast.He chooses a friendly way to broadcast and eliminate the audience’s sense of distance to the scene. Bai’sinterview style is mainly reflected by the following aspects: adequate preparation and the communicationfrom the inside out.Finally, the paper take a study on Bai’s response on the unexpected situation occurred in the largelive show of Hong Kong’s return. A analysis is proposed about the differences between the two host style ofBai Yansong and Cui yongyuan.The paper takes a systematic research and analysis on Bai’s host style, shows the process of thedevelopment and maturation of his host style. The study on Bai’s style is extended to the study on thesimilarities and differences analysis about the hosts in media industry.