"Hong Galu" Magazine Study (1957-2007)

Hongalu is one of the most important comprehensive magazine on Mogolian culture and art and worthy of studying. This magazine uphold correct direction of public opinion in the past50years, aims to spread and develop Mongolian culture and art, it makes a significant contribution to the development of Inner Mongolian cultural undertakings. Reports on Hogalu were still minor at present time.This paper choose Hongalu as the study subject, provides a comprehensive analysis of it from the perspect of magazine study, communication study and culture and art study.This paper consists of intruduction, main part (from chapter1to chapter3), conclusion and appendix.The introduction briefly introduces the reason for and value of choosing the topic and the present study, it also displays the object, method and significance of the research.The first chapter gives a historical review of the development of Hongalu, refers to its editing jobs and operating situation.The second chapter explains content, forms and characteristics of Hongalu.The third chapter illustrates the magazine’s achievements, exsisting problems and put forward suggestions for its future development.The conclusion of the paper summarizes the whole article and proposes the main idea.