| Television is one of the greatest invention of20th century, which expand people’s horizons, change the way of living, improve life quality, and also come out a entirely new and powerful impact business area.In2001, cable television companies of china began to reform the foundation building of digital and di-direction network. As a result of technology development, new opportunity was brought for value-added business services of wired digital TV network. In2003,<<Provisional Rules on wired digital TV pay channel services>> was distributed by the State Administration of Radio and Television, our country’s wired pay channel services were born at this moment.This paper will give a system business analysis using PEST, ADL matrix model, Michael Porter’s Five Forces Model, etc, by import CDM(China DTV Media Inc)’s integration platform as a example. It will cover whole market and competition environment analysis, also include special business service analysis provided by CDM. First, we will review the development of wired digital pay channel service. Second, summarize CDM’s services and the environment which include macro, middle and mirco area. Last, will show you a detail analysis report on mirco-environment and some valuable suggestions for CDM’s business. |
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