Research On The Club Membershipadministration Strategies For The Great Wall Network

The Great Wall club membership development on the the Great Wall club, the Great Wallnetwork development plays an important role, is the era of hot, in expanding the websitevisibility and influence can not be ignored. However, in the specific operation, also have a voicein the wandering, there seems to be some criticism. On membership development method, thespecific problems existing in operation, membership system, the simple critique of negation andgeneral media responsibilities upon, does not solve the problem, and also can not give a cleardevelopment scheme and management experience. In order to promote better and publicity forthe the Great Wall network, positive for the the Great Wall network provides news clue, as thethe Great Wall network news, Hebei channel feeds, the Great Wall special build a the Great Wallclub, the management of the club, take the initiative to guide the public opinion; to carry outvarious activities, expand the influence in the local the Great Wall network. This paper mainlyuses the literature material law, the logical reasoning method, interview method, aiming at thethe Great Wall club membership development present situation and the future developmentstrategy is discussed. The the Great Wall club set up and the development of the current situation,pointed out its existence the social significance and core value; secondly, explore newdevelopment pattern-membership development methods and processes; again, points out that inthe present case propulsion member development process in the problem of existence andinadequacy; in this paper, based on a certain theory and previous on the basis of research results,combined with the actual situation of the the Great Wall club. Through the study found, the clubmembership development has made a lot of work, but in the membership development processthere are still many problems. Then, on the basis of some members and some managementquestionnaire investigation, find out the club currently on membership development workexistence question reason mainly lies in: first, the members of the material incentive is notenough; the second, the lack of membership effective motivation measures; third, the lack ofmembership training and promotion way; fourth, the lack of a good club culture. Finally, fromthe material incentive, spirit incentive, training and promotion and club culture and so on severalaspects put forward the corresponding strategies., a prospect. Hope can be summed up seriouslybefore the the Great Wall club membership development strategy the results of experience andlessons of failure, as the club network operation will provide the theoretical support and practicalexperience.