Research On Designing The Game Store Interface Of Mobile Terminals Based On The Persona

The game store of mobile terminals, is the place to collect and download differentgame applications. It enriches the user experience. The project uses the combinationof qualitative and quantitative verification in the persona to establish the personamodel of the game store. The game store functions and users’ needs are explored withthe competitive analysis and completing the interactive prototype and interface designof the game store are then completed. The user system of the game store is refinedwith the "Game Center" project of the Beijing Lenovo. This project establishespersona models of the game store on mobile terminals and interface design that maybe applied to the products of the future iteration of the "game center".In qualitative analysis stage, background research and non-leading interview areinvolved to determine relevant user categorical variables and observed variables of thegame store. Then, persona model is established by further dividing the users’ goals. Inthe quantitative validation phase, a questionnaire is employed to collect data, followedby analysis of the reliability and validity of the questionnaire design. The basicattributes of the user’s gaming properties and behavior attributes are thereforeanalyzed and evaluated, before a two-step clustering algorithm is taken to cluster fourcategories of users. Eventually, the mobile terminal persona models of the game storeare obtained, which includes the three main types of characters and a class ofsecondary characters.During the stage of interface design, based on the models gained in last stage, thefunctions of the store and the demand of the users are mined. The concept model isafterwards established based on the ISO design standards, before the function menutree and the interface flow chart of the store are built. The interactive prototypes aredesigned, which is assessed and modified by heuristic evaluation. Finally, visualpreview of the store is designed, based on the integrating character features, productfeatures, interactive prototypes, design specifications, design style and color settingswhich obtained in previous stages.