| After the18th CPC National Congress in November2012, A microblog account called " Fans of learning Xi" appeared on Sina, Sohu, Tencent and People microblogging platform at the same time. This microblog got popular immediately by publishing the exclusive photos of chairman Xi as well as its faster speed than the official media. This essay sets its research object on "Online Political Fans".According to the most popular microblog "Fans of learning Xi", the essay makes a multi-level theoretical analysis on "Online Political Fans".This essay consists of five parts:Introduction section introduces the research background and significance, current research and research methods..The first chapter analyzes the reasons of popular trend of political fans, including factors of the technical, political, audience, fans leaders and so on.The second chapter discusses the positive impact of" Fans of learning Xi " and its problems." Fans of learning Xi " appears in the positive sense, but what can not be ignored is that the media image of the fan group’s ideological construct, and there are still immature and lack of interaction and mobility aspects.The third chapter discusses revelations that "Fans of learning Xi" brought to traditional political propaganda, web opinion scientific management, as well the rational thinking including ideology construction of mass media on "Fans of learning Xi" and the enhance of the fans.In conclusion, briefly summary about the research necessity and significance of "Fans of learning Xi". |
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