| This study used literature method, questionnaire method, interview method, investigationmethod, mathematical statistics, logic analysis and other methods, the five areas of Yantai City,600urban residents to conduct investigation and study, understand the Yantai urban residentsof mass sports development, analysis and study of the made of Yantai urban residents fitnesssocial benefit and economic benefit and the development of countermeasures, hope to be ableto improve Yantai urban residents’ sports fitness and sports consumption consciousness, tocontinue to promote the urban residents of Yantai City fitness development as the goal,improve the service system of nationwide fitness, truly achieve the national fitness.The results show that:First, current situation of the Yantai urban residents sports city1, in the discovery in investigation, fitness activities of the crowd to the elderly, young peopleincreased, a trend of younger; residents’ culture degree, the higher the level of income offitness awareness of the stronger.2, the urban residents to participate in sports activities in themain purpose is to enhance the physical, mental and physical pleasure; the majority ofresidents in the form is together with friends, colleagues, family, and will choose a simple,economic, convenient project exercise.3, fitness exercise injuries accounted for2%, cause ofinjury most sports fitness exercise process is the lack of physical fitness knowledge, nonsupervised exercise.Second, the Yantai urban residents sports fitness of economic and social benefits1, more than80%of the Yantai city fitness exercisers think, sports fitness for work efficiencyimproved, exercisers and no exercisers in doctor visits and expenditure for was verysignificant difference, the sports fitness to help boost consumer spending, promote thedevelopment of the third industry, to alleviate employment pressure, speed up the social andeconomic rapid development.2, physical fitness can promote the development of the urbanresidents’ physical and mental health, improve residents’ life style, rich people’s spiritual andcultural life, improve residents’ values and promote the harmonious family relations, toimprove the people’s social identity and values, and to promote the socialization of individualsand individual psychological healthy development has a very important role.Third, Yantai urban public sports fitness problems 1, the Yantai urban residents’ sports consumption consciousness is low, residents’ sportsconsumption level is not high.2, Yantai social sports guidance organization in the work of theconstruction of mass sports and shortcomings.3, the lack of sports fitness knowledge and noprofessional guidance is the main cause of Yantai sports fitness person injured.4, someresidents in Yantai divergence in understanding of sports fitness meaning and benefits.Through the investigation and study analysis, in order to promote further the development ofmass sports fitness business in Yantai, in Yantai urban residents sports fitness proposed thefollowing development countermeasure:1, the government and the relevant management departments can formulate the correspondingpolicy system to support and guide the sports fitness consumption more and more urbanresidents, improve the benefit of the social justice, health security, every citizen is the biggestbeneficiaries of the sports investment, so we should strengthen sports fitness propagandawork, to form the national fitness public opinion direction, earnestly implement the nationalfitness program, strengthen personal investment’s enthusiasm for sports.2, Yantai social sportsguidance organization work needs to be improved in terms of construction of mass sports,social sports instructors, the management of the organization’s own propaganda andmanagement function remains to be strengthened, sports fitness instructor service systemshould be further optimized, the national fitness service level should be further improved, thepurpose is scientific and effective for Yantai urban residents to provide multi-levelcomprehensive sports fitness guidance service.3, Yantai sports fitness exercise in the processof the cause of the injury is mainly for the lack of sports fitness knowledge, without someoneto guide practice, relevant departments should further strengthen the propaganda andpopularization of sports fitness of scientific knowledge, develop scientific, normative andtargeted fitness project, specification, organization good residents to participate in the waysand forms of physical exercise, but also provide scientific fitness guidance in the process ofresidents’ fitness and security of fitness environment, emphasis on fitness exercise to bescientific and reasonable. |