Research On Construction Of Value Chain Of Sports Industry Management In China

This research focus on our nation’s sports industry of management needs, analyzing the theories of sports industry from the perspective of value chain management. Based on industry organization theory, industry associated theory and value chain management theory, using literature information method, theory research method, and logic analysis method, research method,, this paper tries to set up the vertical value chain of sports industry management, level value chain of sports industry management and virtual value chain of sports industry management by science, reasonable, and effective ways, hopes to promote the management level of China’s sports industry, promoting the development of sports industry in China and making China’s sports strategic objectives be true.Study our country’s sports industry management on the theory of value chain management can enrich and broaden the research of sports industry.At the same time, application of the theory of value chain management in the sports industry management of China can broaden the research scope of this theory, in turn, promote the further development of the theory of value chain management. Deepen the research of China’s sports industry management by the theory of value chain can develop a more rational, more comprehensive view point, and makes the relationship between China’s sports industry and other industries better, handles the relationship between different subdivision in sports industry. Therefore, it helps to promote the development of China’s sports industry and other related industry, enhance the scientific and rational decision-making in sports industry in China. Besides, this paper attempts to construct the value chain of China’s sports industry management, for a deeper understanding of China’s sports industry and promote the development of sports industry in China would have a positive impact. The conclusion of this research as follows:First, nowadays the theory of value chain mainly concentrates in these areas:the definition of the value chain of Chinese sports industry and its management mode; China’s sports industry value chain and its integration and application; the category segment of China’s sports industry value chain; Global value chain theory and the combination of China’s sports industry upgrading research and so on.Second, value chain management can ensure that our country sports industry keep up with the pace of development of world, make the sections of the sports industry management more close, optimize the structure of the sports industry of our country, improve the core competitiveness of China’s sports industry management. The construction of the value chain of sports management make it necessary. Powerful information system in the domain of sports industry in our country, high quality human resources introduction and reserves, inter-industry and intra-industry effective communication mechanism management value chain to build for our country sports industry makes the possibility.Third, the management of the sports industry in the vertical value chain includes:the organization and management of China’s sports industry; venues building management; venue management; sports fitness leisure management; sports intermediary services management; sports supplies, clothing, shoes and hats and related products manufacturing management; sports supplies, clothing, shoes and hats, and related product sales management; Other sports service management, etc.Fourth, the level of the value chain of China’s sports industry management includes:the management of sports industry or industry segment of the sports industry; related construction and its financial industry management; tourism and related peripheral industry management; wholesale and retail trade and related sports service marketing management; scientific research units and related communications, transportation and other related industry management, etc.Fifth, the virtual value chain of management of the sports industry in China includes:the management of the online sports industry; virtual production management of the sports industry, output management of virtual sports industry, network marketing management of sports industry; the management of online sports industry service, etc. The purpose of the virtual value chain of China’s sports industry is to create the value activities of information resources.