The Markting Research Of MBA Education Of SCUT

The history of MBA education has gone through20years in China, the number of MBAinstitution increases from9(1991) to236(2011), MBA education market has become moreand more competitive, MBA Institutions are facing new challenges. To achieve furtherdevelopment, MBA education in China must implement change and innovation in operationand marketing strategyThis paper is using the methods of literature, questionnaire, depth interview, etc. Itanalyzes issues, including present situation of MBA education and restricting thedevelopment of the current MBA education problem in China. MBA education in China arefacing opportunities and challenges; It studies the development of MBA education andobjective factors which impact of the development of MBA education, and discusses thenature and characteristics of MBA education through development of MBA education; Itproposed the marketing strategies and the marketing mix of SCUT’s MBA education. Thispaper strive to solve the problems in the development process of SCUT’s MBA educationand provide an available solution for marketing and quality assurance,by researching thestrategy of marketing mix of SCUT’s MBA education.