Contemporary College Students' Consumption Concept Of Educational Research

Contemporary college students as the backbone of China’s future development ofsociety, not only is the producer of the country’s future development, the powerfulbuilders also an important driver of growth in consumption and consumer culture. Theirconsumption in the pursuit of a more personalized fashion. Them as a special group ofconsumers by the community, school and family environment and the impact of thespecial psychological characteristics, so that they have their own unique view ofconsumption and consumer behavior, also have an impact on their view of the world,life and values. Grasp of consumer values orientation of contemporary college studentsand guide them to establish proper consumer values, either the growth of collegestudents, the development of social health has important practical significance andfar-reaching significance of the times.The study of Marxist theory, the integrated use of multidisciplinary knowledge ofthe ideological and political education, sociology, psychology and economics for thesurvey, five colleges and universities in Chongqing City, starting from the analysis ofthe connotation of consumer attitudes of college students, discusses strengthen thesignificance of education of college students view of consumption, throughinvestigation and analysis of the status quo of contemporary college students view ofconsumption as well as college students Consumption Conception to explore theconcept of College Students’ Consumption Problems: the irrational consumer attitudes,the spiritual pursuit alienation, Thrift, environmental protection, integrity, financialmanagement, weak awareness of rights protection, values diversity, and to explore thecolleges and universities to carry out the concept of consumer education of collegestudents: colleges and universities from the level of ideas and concepts is not enoughemphasis on education on college students ’view of consumption, Colleges andUniversities College Students’ Consumption content of the concept of education andmeasures are not implemented, Colleges and Universities college students ConsumptionConception little effect. On the basis of the above discussion, exploring the concept ofconsumer education of college students countermeasures: to establish the concept of thescientific rational consumption concept, the development of consumer attitudes,eco-consumption concept, the concept of consumer finance, consumer concept of therule of law concept of consumer education, enrich the consumer attitudes of collegestudents educational content, to create a good social atmosphere, the occupation of the network advocacy positions, and foster a healthy campus consumer culture to optimizethe view of consumption educational environment of the college students, strengthenthe contemporary college students by strengthening the theory and practice of theconcept of consumer education, consumer psychology, education, strengthening thecontemporary recessive education of college students’ consumption concept to improveconsumer attitudes of college students teaching methods, the role of schools, families,social and self-education college students to expand the concept of consumer educationchannels.