Hongshan Sports Marketing Strategy

Leisure Sports is the21st century’s economic development industry sunrise industry. With economic levels and increased leisure time, leisure and sports tourism has become an important choice for a healthy lifestyle. In strong support of national policy in the context of how this type of business opportunity to seize the opportunity to develop, is an important issue facing enterprises. Red Mountain Resorts Ltd. is a sports and fitness sports and leisure tourism enterprises, mainly engaged in projects involving various sports and leisure projects, training, conference, vacation, business model innovation, better prospects for development. This stood in Redhill sports resort company’s perspective, the use of macro and micro, combining quantitative and qualitative methods, the development status of Hongshan Sports analysis, research firm’s marketing strategy at this stage, with some representatives of significance.Marketing strategy is based on corporate strategic positioning as the basis, in carrying out customer analysis and competitive company’s marketing goals, target market, marketing strategies of the overall plan. Marketing strategy is part of a strategy of corporate functions.This paper briefly describes the basic theory of strategic management, strategic, as well as corporate strategy and functional strategies complement each other. In strategic management theory as a guide, using PEST analysis method to analyze the external environment Redhill sports, using SWOT analysis for Redhill sports strengths, weaknesses, opportunities and threats are analyzed; Redhill Sports through internal and external environment the analysis made during the company’s future development strategy. Research shows that to achieve the strategic objectives should be the main task at this stage is to expand market share, reduce market risk. Marketing objectives established in the company on the basis of the company’s target market selection and market positioning were studied to determine the differences in marketing strategies and the marketing mix strategy program under the auspices of a detailed plan, put forward the company’s marketing activities online and offline marketing methods; Finally, the company’s marketing strategy Redhill sport.