| In the wake of post-industrial society and era of knowledge economy, culture, as a one-dimensional indicator measuring social development, especially the level of spiritual civilization, has drew more and more attention of all sectors of society. University culture is the culture of a dominant identity, as well as an important dimension of soft power construction, and also an essential element of the comprehensive strength and competitiveness can be improved of a university.The ideological and political education is the main route to cultivate students’ correct world outlook, life philosophy and sense of worth. The effectiveness of the ideological and political education has been relatively low due to the impacts such as changes in the social environment and its inherent defects. In this paper, the ideological and political education will be included into the field of the university culture. Based on preliminary differentiating the intrinsic relationship, new opportunities for development and construction of ideas will be seek in this paper by analysis the university cultural construction.Particularly, the argument of university ideological and political education in the university cultural perspective will be lead out in chapter one, by text review and realities inventory. The second and third chapters focus on interpretation of core concepts of the university cultural and ideological and political education. Chapters Five and six discuss the new opportunities for development and reform ideas brought by University of cultural construction as the ideological and political education reform. Regarding opportunities for development, from the point of view of the goal of building the university culture, it is thought that university cultural construction can expand the contents, optimize method and improve the effectiveness of the ideological and political education. In reform ideas, this paper describes from five angles of university culture, including management culture, teacher-student culture, student culture, internet culture, and innovation culture, to achieve core subject of promoting the reform of the ideological and political education comprehensively. |