Micro Era Under The Ideological And Political Education Problems And Countermeasures Research

Microblog is not just a simple communication platform,but also an important carrier of dissemination of ideas.As the contemporary college students are the main users of microblog,the changes of their thoughts can be presented by microblog to some extent.Therefore,great importance should be attached to microblog in its influence in ideological and political education in universities and colleges.The paper is divided in5parts. Part1is the introduction, mainly analyzing the research background,significance and methods as well as the status quo of the use of microblog.Part2explores the definition,main features, and positive meaning of microblog,focusing on the fact that microblog is conductive to the formation of values and creative thinking modes of the ideological and political education of university students and that microblog greatly enhances the openness of the contents and interactivity of such education.Part3discusses the features of anonymity,simplicity,no threshold and universality of microblog may also end up with the breeding ground to spread false information and rumors,thus bringing about negative impact on the ideological and political education of university students.The bad influence include:the anonymous information spreading methods challenges the authenticity of the public opinion environment and the open communicative form makes it difficult to cleanse the internet culture environment.Part4talks about the reasons why microblog raises challenges to the contemporary undergraduates’education in the perspective that microage makes influence on the environment of the ideological and political education of university students.Part5concentrates on and brings forth some suggestions on how to use the microblog to reinforce the ideological and political education of the students,including launching media literacy education on campus, creating favorable education environment,opening network ideological and political education by using microblog,improving the education efficiency,forming correct microblog concept,formulating related laws and regulations,enhancing social propaganda and passing positive energy.The paper investigates and analyzes how to improve the ideological and political education level with the help of microblog on the basis of the functions and importance of microblog and comes up with some negative influence that this complicated media tool in new media time makes on the ideology of the university students.Thus,it requires the relevant teachers to raise their vigilance,to focus more on the thoughts of the contemporary university students group,to take a more open attitude,better the network transparency and exert the positive impact of microblog in terms of their psychological needs.