The Core Value Of The Online Games’ Design

In the digital age, the Internet technology change rapidly and China’s broadband penetration hasthe network game into people’s daily entertainment. In this context the network game industry has beenrapid development in our country. Network game quality also affects the harmonious development ofthe gaming market, can be found in the attention and research widely in society: R&D designexcellence is the premise and motive force of development of network game. With the continuousimprovement of the quality of the game player, also put forward higher requirements to the networkgame product quality and cultural connotation.In this paper, based on their own experience, that must be design as the core of the industry. Byusing the method of the comprehensive use of data research, comparative analysis, starting from theconnotation of network game research and development design, in-depth analysis of the three elementsof R&D and design: The core source of planning and design, art design and program design as thenetwork game products cultural connotation, artistic connotation and the technical connotation can notbe replaced in the industry. At the same time, this paper across disciplinary boundaries, presents analysisof network game research and development design core value using the theory of comprehensiveresearch: Game player feedback, cultural feedback and market feedback, to further explore the design asthe importance and necessity of the network game industry core, and according to the specific problemsof practical advice and suggestions on relevant policies and industry standards raised. Only fully play acentral role in the development of design in the industry, in order to continue to enhance the corecompetitiveness of online game products, promote the healthy and sustainable development of theindustry.