Study On Formation Mechanism Of Sporting Events Cluster

Through literature, expert interviews, statistics and other researchmethods,the industrial clusters theory was introduced to the sports eventsindustry,the formation mechanism of sporting events cluster was studied，the concept of the sports events cluster was initially defined, pointing outthat the sporting events industry cluster has a strong externalcharacteristics and public characteristics. Proposing scale of productionof the sports events industry, employment size, external economiccontribution (consumption multiplier) as a quantitative indicator todetermine the industrial agglomeration, and the regional commercial lawwas introduced to calculate it. The economic and non-economic nature ofthe sporting events industry was analysis, the economy including lowertransaction costs, economies of scale, resulting in the "Matthew Effect"path dependence, and promote the formation of regional support system;intensive non-economic event on the attention of the masses of thedigestion, the housing problem of a large number of events will beadversely affected. On this basis, the sporting events cluster formationmechanism was discussed through the formation process of the shanghaisporting events cluster，power mechanism：1) sporting events clusterformation mechanism of endogenous learning effects and innovationdemands,exogenous mechanism economies of scale, the thrust of themarket and government aspirations，2) sports events cluster formation conditions-regional and geographical space, level of urbanization, massbasis, the historical opportunity, the government demands, cultural gene,3) sporting events cluster formation incentives, including market thrustand government aspirations,4) sporting events cluster formation supportsystem, including the political and legal environment, infrastructure,sports media, sports, advertising, promotion companies,5) sports eventsindustry cluster formation, which can be exogenous from organizationalforms, exogenous forms of organization and compound. The path todevelop Sporting Events Cluster:1) firstly, we must establish aresource-oriented development ideas,2)the focus of developing sportingevents cluster: rational positioning to develop the sporting eventscluster,play the role of government to develope sporting eventscluster,and so on.