Research On Renqing Consumption At Rural Households In Minority Areas

The earliest gift-giving behavior appears in the primitive religious actitities inchina. But the obiet Is God not man. After the country founded.the rules in order tofight for control of an area by the war. and leading to the c onguered pay tribute andslaver to the render. In the fact. The true sense of the gift. giving behavior begins toappear at that time. The gifts-giving custom has been for thousand of years. andbringing about the unique custom culture of china with the econanic. Social structureand so on. The culture is closely Linked with people’s daily Life. and under thenourishing of native culture. All the things blend in together with human feelings.relationship and other things.The man who can handles it skiftfully must be arespected person of certain social status.otherwise,he can not be a good handle on thisScale, at the same time, he will be marginalized easily.Generally speaking, the process of the wine gift-giving customs is very focusedon human rituals in traditional custom, is centered on expression of feeling, a ritetools expression combined with restriction of traditional etiquette and custom, peoplemore strongly, emphasizes the harmony. Provide for oneself natural economy,patriarchal system,"the pattern of difference sequence" constitute Chinese folkcustoms in giving presents the economic basis of the formation of social structure,system foundation, foundation. The principle of reciprocity to follow in the process ofsocial exchange in China, forming a unique "to" concept. Chinese gifts behavior inemotional needs met, the spiritual life of the rich and interpersonal relationships onthe relationship between structure of network creation maintain and strengthen playeda great role.With the development of society and economy, great changes have taken place ingift-giving customs, expanding people’s desire for money to personal interestsdoctrine, gift-giving going up, do as much as possible to increase the number ofbanquet, people want to make money, the heart is turned into a bottomless abyss,people cast aside all restraints, traditional customs, emotion to maintain, and truevalues. People use the form of the traditional customs, stop trying to make money,become a person to face in front of people after being scolded situation, humanrelations has become a nightmare for people. Over the affairs of Tujia and MiaoAutonomous County in Xiushan is the most typical representative, as a nation, thedeep national culture in the market economy is very weak, in out of our control on thechain, we need to seek for a good way to change and alter it.We all have a knowledge of the fact: Since the90’s, the vicious human circlecontinues to exist in Xiushan county. on the one hand,people used to think that it willbe a gust of wind blowing, unexpectedly not reasonable phenomenon is so strong, onthe other hand also shows, if an individual or group of people did not make or noself-control ability, let their desire for unlimited expansion, will be harmful to thesociety. Analysis of national regional affairs Xiushan phenomenon from sociology,economics, psychology, ethnology angle, also referring to the domestic and foreignrelated gifts to good example, hope to provide some advice for the collective behavior,make people alter their thought and abandon the bad customs, we all hope that everycan make an ignore contribution to our beautiful home!...